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  • The auction has concluded — our heartfelt congratulations to the new owners 🤝✨ A selection of exceptional horses remains available 🐎💫 and can now be purchased directly. +++

The present online sales terms have been translated and are deemed accurate. Nevertheless, the sale is governed by the German version of the sales terms, and in the event of discrepancies between the German and the English translation, the German version shall prevail.

Terms and Conditions for the BBAG.Auction Platform

Last updated: 10 November 2025

1. GENERAL PROVISIONS AND SCOPE

1.1 Scope of Application

These Terms and Conditions (T&C) govern the use of all services on bbag.auction, an online platform operated by 3forONE AG in technical partnership with BBAG e.V.
The T&C apply from the moment of registration or first use of the platform and are binding for all users.

1.2 Contractual Parties and Purchase Agreements

The BBAG e.V. is the sole contractual partner for the purchase of horses through auctions.
3forONE AG acts exclusively as the technical service provider and intermediary and is not a party to any purchase agreements or auction transactions.

1.3 Technical Implementation

3forONE AG provides the technical infrastructure for conducting online and hybrid auctions and is responsible for the technical functionality of the platform.

2. SUBJECT OF SERVICE

2.1 Technical Infrastructure

3forONE AG supplies and maintains the technical infrastructure required for online and hybrid auctions.
All responsibility for content, auction management, and bidder participation decisions lies solely with BBAG e.V.
3forONE AG assumes no liability for any decisions made by BBAG e.V. during an auction, including user suspensions or exclusions.

2.2 Disclaimer of Liability

3forONE AG shall not be liable for any damages or losses resulting from the use of the platform, except where caused intentionally or by gross negligence on its part.
This includes, but is not limited to, any decisions regarding user exclusion, deletion, or suspension made exclusively by BBAG e.V.
3forONE AG is not responsible for financial, legal, or technical consequences arising from such decisions and assumes no liability for auction content or terms.

2.3 Technical Requirements

Users are responsible for maintaining the technical equipment required to access the platform at their own cost.
3forONE AG is not liable for interruptions, delays, or malfunctions caused by a user’s individual hardware, software, or network conditions.

2.4 Livestream and Delays

The livestream offered during auctions may experience latency depending on the user’s internet connection and device performance.
3forONE AG accepts no liability for any delays or disruptions caused by individual user connections.
Bidders are advised to submit bids directly through the bid interface, which operates in real time.

2.5 Bidding Recommendations

To avoid potential delays, users are strongly advised to place bids directly via the on-screen bid panel rather than relying solely on the livestream, which may be subject to transmission latency.

3. REGISTRATION AND USER ACCOUNT

3.1 Registration

Participation in auctions requires prior registration via the registration form provided by 3forONE AG.
The decision to activate or suspend a user account rests solely with BBAG e.V.

3.2 Bid History and Data Access

During your participation in auctions, data relating to your bidding activity is processed. This includes information such as bids placed, highest bids, and the chronological sequence of your bidding activity.

This information is:

  • Sent to you by e-mail, for example when you place a bid, become the highest bidder, or successfully purchase a lot. Afterwards, BBAG e.V. will contact you directly for completion of the transaction.

  • Displayed anonymously in the frontend during live auctions:
    – Online bids display the country flag and name of the bidder’s country.
    – Floor bids are shown as “Hall” (without flag).
    No disclosure of names or personal data occurs.

The stored data is processed by 3forONE AG as part of platform operations and may be used for auction handling, security, quality assurance, and system improvement.
The legal basis for processing is Art. 6 (1) (b) and (f) GDPR (performance of contract and legitimate interest).

3.3 Updating of Data

Users must promptly update any changes to their registration data in their user account.
3forONE AG is not responsible for disadvantages resulting from outdated or incorrect information.

3.4 Accuracy of Information

Users are responsible for providing accurate and complete information when registering or using the platform.
3forONE AG accepts no liability for damages arising from false or incomplete information.
In cases of false identity or misleading information, 3forONE AG reserves the right to suspend or delete the account without notice.

4. PARTICIPATION IN AUCTIONS

4.1 Contract Formation

Upon successful bidding, a contract is concluded exclusively between the user and BBAG e.V.
3forONE AG is not a contracting party and bears no responsibility for the resulting agreements.

4.2 Auction Rules and Participation Conditions

BBAG e.V. determines the rules and conditions for participation, including the right to exclude bidders.
3forONE AG has no influence over such decisions and assumes no liability for them.

4.3 Submitting Bids

Before submitting a bid, users must verify the amount displayed.
By clicking “Place Bid”, the user submits a binding offer.
After submission, bids cannot be withdrawn or modified.

5. LIABILITY AND INDEMNIFICATION

5.1 Liability of 3forONE AG

Liability is limited to intentional or grossly negligent acts.
3forONE AG shall not be liable for minor negligence, consequential damages, or loss of profit.

5.2 Exclusion of Liability for Auction Decisions

3forONE AG is not liable for actions or omissions of BBAG e.V., including user exclusions, auction structure, or contract fulfillment.

5.3 Indemnification

The user agrees to indemnify 3forONE AG against all third-party claims arising from any unlawful or improper use of the platform.

6. COPYRIGHT AND DATABASE RIGHTS

6.1 Intellectual Property

All platform content is protected by copyright and database law.
All rights remain with 3forONE AG or the respective rights holders.

6.2 Permitted Use

Use of the platform content is limited to its intended purpose.
Reproduction, distribution, or other use without prior written consent from 3forONE AG is prohibited.

7. TERM AND TERMINATION

7.1 Term

The user agreement is valid for an indefinite period and may be terminated by either party at any time unless otherwise agreed.

7.2 Termination by the User

Users may delete their account at any time.
Obligations toward BBAG e.V. that have already arisen remain unaffected.

7.3 Termination by 3forONE AG

3forONE AG may terminate the user relationship at any time and without notice if the user breaches these T&C or misuses the platform.

8. FINAL PROVISIONS

8.1 Amendments to the T&C

3forONE AG reserves the right to amend these T&C at any time with future effect.
Changes will be communicated via e-mail or upon next login.
If the user does not object within two weeks, the amendments are deemed accepted.

8.2 Assignment

Users may not transfer any rights or obligations under this agreement without prior written consent from 3forONE AG.

8.3 Governing Law and Jurisdiction

Swiss law applies exclusively, excluding the UN Convention on Contracts for the International Sale of Goods (CISG).
The place of jurisdiction, insofar as legally permissible, is Feusisberg, Switzerland.

8.4 Validity of Current Version

Only the most recent version of these Terms and Conditions shall apply.
Upon publication of a new version, all previous versions lose validity.

8.5 Data Protection

3forONE AG processes personal data exclusively in accordance with applicable data-protection laws.
Further details are provided in the current privacy policy available on the platform.

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